OXO: THE FORBIDDEN
The artwork is about attraction to the forbidden, and how this can develop in time.
It refers first of all to the OXO tower on the south banks of the river Thames in London. In the 1920s, Liebig wanted to develop a tower featuring illuminated signs advertising the name of their product. When permission for the advertisements was refused, the tower was built with four sets of three vertically-aligned windows, each of which "coincidentally" happened to be in the shapes of a circle, a cross and a circle. This was significant because Skyline advertising at the time was banned along Southbank. Meanwhile the tower, buildings and land is owned by the non-profit Coin street community builders. The tower has been refurbished in the 1990s and includes housing, a restaurant, shops and exhibition area. It has won several awards meanwhile.
In addition, the artwork refers to graffiti, which is also often created illegally. Despite this forbidden aspect, graffiti attract people’s attention. And what most of us may not know, graffiti has been there for as long as humanity exists. Nowadays it often develops into artistic recognition, similar to the history of the OXO building. https://www.oxotower.co.uk/about/